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It's always a pleasure to join industry leaders to exchange ideas, share knowledge and learn from the successes of others – and the 22^nd annual European SSON event last week in Lisbon, Portugal, was no exception. Beyond networking, insightful conversations and sessions on the outlook of the industry, I was also honored to join the stage with EY's Gavin Maxwell and Microsoft's Phil Gillingham to discuss the future of talent – something myself and ITIDA care passionately about.

Talent has never been in short supply in Egypt, thanks to our ambitious and highly educated, young population. Yet, in a rapidly changing business environment, we must continue our work in supporting and building the capacity of our talent to meet the demands of today – and tomorrow.

We have already seen how being well-prepared – infrastructurally, logistically and in terms of capacity – can reduce the shockwaves of global events. We are in an historic period that few other generations have witnessed before us: supply chains across almost every industry are being reshaped and reimagined, and offshoring is not an exception.

In our field, we are seeing that demand is certainly exceeding supply and, at ITIDA, we not only firmly believe that Egypt is perfectly positioned to help close that gap, but we are actively developing our talent, infrastructure, incentives and capacity to make sure Egypt is the top choice for businesses looking for world-class offshoring and shared services, whatever their industry.

by Eng. Amr Mahfouz -ITIDA CEO

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